Sourcing & Roasting

Three decisions. One cup.

Every Woodfox coffee is shaped by three choices: which coffee species we use, where it’s grown, and how we roast it. Here’s how we approach each one.

Coffee plants on a hillside beneath low clouds

01 Species selection

Not all coffee comes from the same plant.

Most specialty coffee is Arabica, prized for its sweetness, acidity and aromatic range. Robusta, a separate species, is often dismissed, but carefully grown, high-grade specialty Robusta can add body, depth and a richer texture.

We don’t limit ourselves to one species. We choose and combine coffees for what they bring to the cup, and each bag will tell you exactly what’s inside.

Red and green coffee cherries ripening on the same branch
Coffee cherries ripening on the plant.
A green farming valley surrounded by mountains

02 Geographic origin

Where it grows shapes how it tastes.

Altitude, sunlight, rainfall and soil all leave their mark on a coffee. We favour high-elevation growing regions near the equator, such as Ethiopia and Kenya, where slow-ripening cherries tend to develop more complex, distinctive flavours.

We’ll always tell you the country and region a coffee comes from, as specifically as we can.

— Seasonality

Coffee is a crop, harvested in seasons.

Each origin is harvested at a different time of year. Following the seasons helps us offer coffees while they’re fresh.

Typical coffee harvest periods by country
CountryHarvest period
Mexico & Central America
MexicoMain harvest Nov–Mar
GuatemalaMain harvest Dec–Mar
HondurasMain harvest Nov–Apr
South America
ColombiaMain harvest Oct–Jan; smaller harvest Apr–Jun
PeruMain harvest May–Sep
BrazilMain harvest May–Sep
Africa
EthiopiaMain harvest Oct–Jan
KenyaMain harvest Oct–Dec; smaller harvest Jun–Aug

Typical periods only. Timing varies with altitude, weather and region, and coffee usually reaches a roaster several months after harvest, once it has been processed, dried, rested and shipped.

03 Precision roasting

Light to medium, by design.

We roast in small micro-batches and keep our profiles in the light-to-medium range. Roasting lighter lets a coffee’s origin, sweetness and acidity come through, rather than the flavour of the roast itself.

Every roast is monitored and recorded with roast-profiling software, so we can repeat what works and refine what doesn’t. Each coffee is cupped for quality before it’s released.

Freshly roasted coffee turning in a roaster cooling tray
Freshly roasted coffee in the cooling tray.

— Transparency

Traceable where we can be. Honest where we can’t.

What we’ll tell you

For every coffee: species, country and region, processing method, roast level and tasting notes, plus the producer or cooperative when that information is available and verified.

What we won’t claim

We won’t describe a relationship with a farm, a certification or a sourcing programme unless it’s true and we can stand behind it.